Behavioral analytics tool by Microsoft. It records clicks, scrolling and mouse movement to create heatmaps and session replays that help us improve the website. On-screen text and form fields, including our contact and case-evaluation forms, are masked. Clarity may also set Microsoft identifiers on Microsoft domains; we do not use them for advertising.
Service URL: www.microsoft.com (opens in a new window)
SRM_B
Microsoft visitor identifier associated with Microsoft Clarity; we do not use it for advertising.
About 13 months
SM
Used to synchronize the MUID across Microsoft domains.
Session
MR
Indicates whether the MUID should be refreshed.
7 days
ANONCHK
Indicates whether the MUID is transferred to ANID, a Microsoft advertising cookie. Clarity does not use ANID, so this value is always set to 0.
10 minutes
MUID
Microsoft identifier associated with Microsoft Clarity that identifies unique browsers across Microsoft sites; we do not use it for advertising.
About 13 months
_clsk
Connects multiple page views by one visitor into a single Microsoft Clarity session recording. Used for analytics only.
1 day
_clck
Stores a unique Microsoft Clarity visitor ID and preferences so that repeat visits to this site are recognized. Used for analytics only.
1 year